Amazon.com is the top ecommerce site on the internet. Millions of dollars of merchandise are sold via their website everyday. On average their web site is visited by 4 million people a day.
They idea of an internet based affiliate program was first introduced by them in early 90’s.
One thing you should know about them is that, they a test their web site - like mad men. It’s not the number of visitors that count, but the experience of each visitor. If you spend time studying the unique features of Amazon.com design, you will find that it is simple, but very powerful in getting the visitor to take action.
As affiliate marketers, we need to take notes and borrow elements of design from them. You will notice that they are starting to use more video and are putting it in the hot zones in their sites. Why? I bet they figured out that it sells better them image or even text.
Another thing you will find customer loyalty and incentive program , increase repeat sales. What happens after and during the buying process? They give you suggestions, on what else you should buy. Up selling and cross selling is very powerful method to create more sales.
If you sign up for their affiliate program you will find a lot of tools and resources to help you make money. In fact they provide data feeds that can automatically be imported into wordpress blogs.
They have thousands of images and product reviews that you can use to promote their web site on your blog as well.
In summary, watch what Amazon is doing and incorporate some of these ideas into your own websites and cpa marketing campaigns.