Ask.com is the ranked 58 out all the web sites in the world and gets over 50 million page views a month. But, it is way behind other sites in popularity, such as Google, Yahoo, Bing, Facebook and Youtube. So, it is often forgotten as a traffic source.
Even so there is more than enough traffic on Ask.com to make a very profitable marketing campaign. The clicks for even high volume keywords are very low compared to other ad networks. They have a targeting and tracking tool that is very good and simple to use.
Plus there customer service team is very helpful to their advertisers, unlike some of its big name competitors.
Here’s a few pointers when using Ask Sponsored listings
1. After you start your account , email the support team and ask them to turn off your “automatic refill”.
2. Secondly, you want to manually place money on your account and don’t let your account be manually debited every time you hit your refill limit. This will keep you on budget.
3. Third test your keywords in “Exact” match until you find out which keywords are converting for you. Then you can expand to “broad” match for more traffic.
Another nice thing about Ask Sponsored listings is that there is not a “quality” score. It’s just a straight bidding pricing model.
I wish you well and I highly recommend that you give Ask Sponsored listings a try.