Reaching everyone is your target audience is probably your main goal as an affiliate marketer. Our goal is simply to provide you with the software and industry news that can help you do just that. Recently we read a few blogs talking about how exciting the “New Wave” of advertising really is for affiliate marketers and decided we should certainly clue you in if you aren’t already on the bandwagon. Social Media Advertising is quite simply one of the best ways to reach your target audience. With millions of people using Facebook, Twitter, and MySpace you have access to a huge group of people all in one place at one time. Since these networks ask users a lot of questions about themselves during the signup process you can actually target your customers better on these networks than anywhere else. You can target down to gender, college, education level, relationship status, and even more!
Here are some helpful tips when advertising in the social media networks:
1. Remember who your target audience is for a specific offer. If you are promoting weight loss products we suggest you target women. Facts are more women are looking for weight loss products than men. You may also want to target a certain age woman with your offer. Typically under 18 you should eliminate and probably over 65 you should eliminate. Remember you have the ability to target all the way down to your exact ideal customer.
2. Create an eye catching ad. Facebook and MySpace allow you to insert images into your ad rather than just having text like Google and Yahoo!. We suggest you create something your target base would be interested in for example if you were marketing DVDs you might use different DVD cover images with your ads when targeting 20 year old males than when targeting 30 year old females. Your creative becomes very important because it is what people respond to or don’t respond to on the network.
Social media advertising is all about making sure the right people respond to your advertisement. Keep these two things in mind and you will be on the right track!
Tags: affiliate marketing, social media advertising, social media marketing