Who Moved the Cheese? Affiliate Marketing in 2010
If you have ever read the very popular book “Who Moved The Cheese?” by Dr. Spencer Johnson you would know the word “cheese” is a metaphor for money. The characters in the book find a large pile of cheese and are happy for a time.
They are millions of people that believe the best source of income is a job. They believe that working a 9-5 job will give them a lifestyle they can live with.
But, if you are reading this blog, you are likely not one of those people. In fact you mostly believe that affiliate marketing is where the cheese is at. While there is a lot of cheese to be had in affiliate marketing, the most money in 2010 will be made in mobile marketing.
I just do not want you to miss out on a huge opportunity. Do not be like Hem in the book who refused to go back in the maze and find another resource of cheese. Be a Pioneer and gain huge returns.
How big is mobile marketing? In recent months Google (the largest Online Search Engine) purchased a mobile media company for $750 million. Google has also stated that they would not release a applications with out first considering mobile technology first.
Yes the opportunity in mobile marketing is going to be huge. Compare it to email marketing with it’s 20% open rate, mobile marketing’s text message open rate at 97% is amazing. Plus, 87% of people open a text message within the first 15 minutes of receiving it.
Plus there are currently 4.6 billion Mobile phone users compared to 1.7 billion internet users.
That’s 5 times more mobile devices than computers.
With very few businesses using mobile media as marketing platforms there is very little competition. Mobile offers convert 5x better into sales and 7X better for digital coupons.
Mobile phone users take there phone with them everywhere. They consider their phone as part of them.
But, there is a very big difference in marketing on mobile devices and marketing on the internet.
A mobile phone is not the internet on a smaller screen.
Affiliate marketing will not work on mobile devices, at least not yet. People just are not comfortable at buying products with their mobile phone. People just have not gained that comfort level with the technology.
Recently, the Red Cross raised millions of dollars for Haiti with a mobile campaign. But, that was an exception and a lot of trust had to be put behind it.
What Mobile phones are good for right now is marketing for local businesses. Real brick & Mortar businesses. Businesses hire marketing professionals, like yourself, to develop marketing campaigns for them. Why not you?
Imagine creating a mobile coupon for a local pizza shop. You go to AdMob and send a broadcast message that saids “Text “pizza” to 756432 and get free medium pizza” People would be running into the shop with their cell phone in hand.
Mobile marketing works fast and it is easy to use. It is up to you to educate your local business owners on how to use mobile marketing in their business.
Tags: affiliate marketing, Mobile Affiliate, Mobile Marketing, Mobile Offers, Text Message Marketing
I beleive this is great news and I look forward
to be able to get my part of it.
I saw an add for this on twitter the other day
and all I can say us I LIKE IT!!
Thank you as all ways
Richard Fisher
Thank you. I’ve actually gotten some pretty annoying mobile texts myself, but I like the example you gave; I will be looking more into it.
anthony, I trusted you would help us in the beginning in spite of some events here in atlanta.I have found your staff excellent and dedicated to that cause. thank you and god bless you all at pmi.Question: how does a new student learn to do this mobile marketing. Us late comers to affilite marketing need a few new ground floor opportunities to build on . thank you again, julian baker
You hit the nail on the head! The internet and mobile marketing is now the way to go. Newspaper and magazine classifieds will soon become obsolite.
Sounds like the next step into the future. I will definitely look into mobile marketing.
cell phone ads make sense I’m going to check it out
Saw a news brief about Google purchasing AdMob and was intrigued with the possibilites. Also wondered how soon you would come up with training and techniques on how to use this new frontier with affiliate marketing. It will have to be done discreetly and with a soft touch so as not to irritate and offend people, such as freebies, big discount trial offers, etc.
Def. sounds like something i could really get into.
This is something that I am eager to try.
do tell more
Gives me goose bumps thinking about the posabilaties
check it out you might be interested
This is definitely music to my ears. How do I go about it?
this is something , we are waitting for.
Not a big text guy myself but I can see the potential.
This sounds big. I ‘m ready to see how this new tool works.
Hi Anthony:
In order to be successful in internet marketing requires one to stay engaged, work from a plan, be directed from a source thats connected to you.
Thanks Anthony for all that you do.
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When will this be available.
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I thank this should work and i will try it thanks for the info
how much mobile advertising i
Wow i’ve received my first check it was a $1 . I’m not gonna let that hold me back all i could do was laugh i’m still focused and learning !
i have an idea about your program but im working 3to11pm but i want too make it with your program it’s the real outlook but my free time is the morning call me …good luck and god bless……………
i have a plan with that idea but i need too generate sum confidence and there is a way but i dont know how i need help asap..
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excellent post as usual!
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I searched for something completely different, but found your website! And have to say thanks. Nice read. Will come back.
Thanks for the tips. Interesting but looks like there is some hard work ahead for me!
I can see that you are an expert at your field! I am launching a website soon, and your information will probably be quite fascinating for me.. Thanks for all your help and wishing you all the success.
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Goodjob,do it
I can’t but agree.I always wanted to write in my site something like that but I guess you’r faster.
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Hello This is a great blog keep your good work and thank you for hvar in with me So nice to hear frome you.Thanks!