We get a lot of questions on how to setup a blog. Below I’ll Show you step-by-step how to set a blog on blogger.com. This could serve as a landing page for PPC advertising or as a high ranking page for SEO marketing. Take some time and learn this process it’s one the foundations of a good internet marketing plan.
Creating A Blog
1. Open your Browser (e.g. Internet Explorer)
2. Type in the following URL in the Address box: www.blogger.com. A new page appears bringing you to the Blogger homepage.
3. Once there follow the three steps to creating a Blog:
• Create an account for yourself
• Give your Blog a name
• Choose a template to determine how your Blog looks
Creating An Account
You will first need to create an account on www.blogger.com in order to be able to create your
Blog. This will require setting an account username and password.
4. In the Blogger homepage, click CREATE YOUR BLOG NOW.
5. In the Create a Google Account page, enter your Email address in the Email Address textbox.
6. Re-enter your Email address in the Retype email address textbox.
7. Enter a password in the Enter a password textbox.
• HINT- Try using your Blackboard password.
8. Re-enter your password in the Retype password textbox.
9. Enter a display name in the Display name textbox. This is the name that will appear on your
posts and comments.
10. In the Word Verification textbox, enter the letters you see above.
11. Check the I ACCEPT THE TERMS OF SERVICE checkbox.
12. To see the Terms of Service follow this link: http://www.blogger.com/terms.g
13. Click CONTINUE on the bottom right of the page.
Naming Your Blog
Now you must give your Blog a name. This is the title that will be displayed at the top of your Blog
for everyone to see, so make sure you give the name some thought before picking one.
1. On the Name your Blog page, enter the Blog name in the Blog title textbox.
2. Enter the Blog address in the Blog Address textbox.
HINT- Try using your email address.
3. Click CHECK AVAILABILITY to make sure the name you want is not already taken.
4. Click CONTINUE.
For future reference, record the following:
1. Blog title ________________________________
2. Blog address (URL) http://__________________________.blogspot.com
Choosing A Template
Now it’s time to choose a template. This is the visual style of your Blog and there are a number of
options available to you. After you’ve chosen a template it’s time to make your first post. You may
want to make it an introductory one, as this is a brand new Blog.
1. On the Choose a template page, pick the design you like best by clicking on it.
2. Click PREVIEW TEMPLATE to get a better idea of what a design looks like.
Don’t worry, you can change the design later if you so choose.
3. After selecting a template, click CONTINUE.
4. Click START BLOGGING.
Creating Your First Post
1. Enter a title for your post in the Title textbox.
2. Enter the body of your post in the white textbox provided.
3. Enter all relevant labels for your post in the Labels for this post textbox.
- These labels are used as keywords for searches. Filling in labels will increase the amount of people who will find your post when performing a search.
4. Click SAVE NOW if you would like to save your work without publishing it to your Blog.
- This function will allow you to save your work and then return to it later, while keeping the unfinished product from being displayed.
5. Click PUBLISH POST to publish the post to your Blog on the internet.
6. Click VIEW BLOG when you’re done to see what it looks like.
7. Return to your Blog by going to www.blogger.com and logging in using the email address and
password you entered to create your blog.
8. To share your Blog with others, send them the URL that you entered as your “Blog address.”
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Local Business Marketing on the World Wide Web
Did you create your own blog or did a program do it? Could you please respond? 91
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