Okay, I’m sure you’ve all heard the term “page rank”.  I’m sure you’ve all heard of it before and you may think you have a grasp on what it means but there’s a secret meaning behind page rank that you should be concerned about.

I’m going to talk about page rank and how it is more than just a number that Google gives it.  Page rank is Google’s way or ranking pages in its search engines.  It starts with 1 and goes up to 10.  Google obviously, google.com, has a page rank of 10 because it’s Google and so does Yahoo and other pages like that.

Basically the page rank system is a way of Google of indexing in their search engines giving certain pages more guru status as according to Google.  But just because a page has a, let’s say, a page rank of five doesn’t mean that every link from that page or getting a link from that page is going to give you page rank to your web site.  The idea behind STO is that you’ll get links back from different web site that have different page ranks so you’ll have one that are PR5, some that are PR3s and some that are PR7.

You’ll link them back to your web site and the more higher the page rank is, the higher your page will show up in the search engine.  Well, there’s a little secret that’s not covered in the idea and that fact is that every link that comes off that page PR5 web site is divided by 85%.  In other words, there’s an 85% chance that someone will click on the link and come to your web site.  Whatever that page rank of that web site is divided by the number of links from that web site to an outside web site.

Let’s say there’s 10 links on that page.  You have 1/10 of a chance that somebody would click on your link and come to your web site if they went to your web site at all because there’s a balance rate as well where they go to a web site and then they return back by hitting the back button, the page they just came from.

There’s, so you need to look at your PR5 or your PR7 site and see how many links are coming from that page to an outside source and then divide that and that will kind of give you the general PR of that link or the value of that link from that web site to your web site.

These are just some of the factors that can effect the value of a link to your website are the relevance of the site that are linking to your and the anchor text of your link. A link to your website that contains the anchor text www.yoursite.com won’t help your ranking for the key word blue widget as much as a link that contains the anchor text blue widget. Further more, a link from the domain that focuses on widgets and reviews widgets will be better equipped to help you in the search engine than one that has nothing to do with your widget or your widget industry.

In the same way, a link from the industry close to your own might be harder to get a family directory link, but the value of your link campaigns will be far less. In conclusion, although link building can take time and effort and the results from link building can take an even greater amount of time to show, it’s not as easy as getting a sense of cost or value of the link as it is to put the information out of the analytics. Keeping track of the cost and value of each link of your link building efforts can cause you to make better decisions about which link building methods get your business the best long-term value.