Who Moved the Cheese? Affiliate Marketing in 2010
If you have ever read the very popular book “Who Moved The Cheese?” by Dr. Spencer Johnson you would know the word “cheese” is a metaphor for money. The characters in the book find a large pile of cheese and are happy for a time.
They are millions of people that believe the best source of income is a job. They believe that working a 9-5 job will give them a lifestyle they can live with.
But, if you are reading this blog, you are likely not one of those people. In fact you mostly believe that affiliate marketing is where the cheese is at. While there is a lot of cheese to be had in affiliate marketing, the most money in 2010 will be made in mobile marketing.
I just do not want you to miss out on a huge opportunity. Do not be like Hem in the book who refused to go back in the maze and find another resource of cheese. Be a Pioneer and gain huge returns.
How big is mobile marketing? In recent months Google (the largest Online Search Engine) purchased a mobile media company for $750 million. Google has also stated that they would not release a applications with out first considering mobile technology first.
Yes the opportunity in mobile marketing is going to be huge. Compare it to email marketing with it’s 20% open rate, mobile marketing’s text message open rate at 97% is amazing. Plus, 87% of people open a text message within the first 15 minutes of receiving it.
Plus there are currently 4.6 billion Mobile phone users compared to 1.7 billion internet users.
That’s 5 times more mobile devices than computers.
With very few businesses using mobile media as marketing platforms there is very little competition. Mobile offers convert 5x better into sales and 7X better for digital coupons.
Mobile phone users take there phone with them everywhere. They consider their phone as part of them.
But, there is a very big difference in marketing on mobile devices and marketing on the internet.
A mobile phone is not the internet on a smaller screen.
Affiliate marketing will not work on mobile devices, at least not yet. People just are not comfortable at buying products with their mobile phone. People just have not gained that comfort level with the technology.
Recently, the Red Cross raised millions of dollars for Haiti with a mobile campaign. But, that was an exception and a lot of trust had to be put behind it.
What Mobile phones are good for right now is marketing for local businesses. Real brick & Mortar businesses. Businesses hire marketing professionals, like yourself, to develop marketing campaigns for them. Why not you?
Imagine creating a mobile coupon for a local pizza shop. You go to AdMob and send a broadcast message that saids “Text “pizza” to 756432 and get free medium pizza” People would be running into the shop with their cell phone in hand.
Mobile marketing works fast and it is easy to use. It is up to you to educate your local business owners on how to use mobile marketing in their business.
