Keyword research is not as popular as it should be for marketers. One of the problems is that the tools that we have available for key word research are not exactly accurate.

And in a recent report, Google admitted that it reveals surface keywords, but it doesn’t reveal deep penetrating key words.
Basically they reveal about 30 Millon keywords. But in the research that it gives the general public, it doesn’t tell them exactly which key words are the most popular, which key words have the most meaning for that particular phrase, which key words are related to specific websites or ideas or consciousness.

And basically, the job of a marketer is to get in the conversation of a person searching the Internet, what is it that they’re looking for and how is it related to the product or service that that marketer is trying to market. You have to enter the conversation that they’re already having inside their mind and if they’re having that conversation, what words would they be typing into the Google search engine.

Then you can take the key words that you’ve developed from your mind map or going through those consciousness related activity and write down those key words and then research how much traffic those key words are getting.

Basically, if you’re selling a particular product or service, you’re going to need about 100 to 200 visits per day to make a sale. And basically you’ll make one to two sales with 100 to 200 visits per day. So most people think that it is better to rank for one high traffic keyword and then relying on that keyword to bring all the traffic.

The problem is that a recent study that I read, 82% of searchers will rephrase their query as they’re looking for something. So in other words, if they’re typing in “toaster ovens” and it doesn’t get back the results that they’re looking for, they might say “Sony toaster ovens” or put some kind of brand name in front of it or they might say toaster oven for bagels. Or they might do toaster ovens for poptarts. So these are different additive phrases that you could put on toaster oven and capture more searches.

The article also says 55% of queries use more than three terms to define their search. So in other words, they’re going to use long tail keywords. 20% to 25% of the queries have never been seen before on the Internet. So, they haven’t been typed in before.

What this is saying is that you really need to focus on the conversation, because you’re actually going to get more traffic by webbing out or using multiple low search keyword terms than you will if you just try to rank for one high traffic key word term. You’re actually going to get more traffic, if you have multiple low traffic key word terms than if you get one high traffic key word term, so you want to spread out your conversation to multiple key word phrases. It’s one of the keys to getting more traffic to your website or web business.

Don’t focus on the high traffic key word terms, but focus on the low key word terms that have great meaning to the person searching, and develop your key words not only with the key word search tools, but also with your own mind mapping or consciousness thinking… putting yourself in the shoes of your buyer. What would they be typing into the search engine, and then rank for those key word terms and you will find that you will have more traffic to your website than if you tried to rank just for one high traffic key word term.

Alright, so try this in your next Google key word term endeavor, and see if you can’t get ranked for key word terms that no one else is ranking for to allow you to dominate your market.