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Mobile Marketing For Affiliates

Thursday, March 4th, 2010

Who Moved the Cheese? Affiliate Marketing in 2010

If you have ever read the very popular book “Who Moved The Cheese?” by Dr. Spencer Johnson you would know the word “cheese” is a metaphor for money. The characters in the book find a large pile of cheese and are happy for a time.

They are millions of people that believe the best source of income is a job. They believe that working a 9-5 job will give them a lifestyle they can live with.

But, if you are reading this blog, you are likely not one of those people. In fact you mostly believe that affiliate marketing is where the cheese is at. While there is a lot of cheese to be had in affiliate marketing, the most money in 2010 will be made in mobile marketing.

I just do not want you to miss out on a huge opportunity. Do not be like Hem in the book who refused to go back in the maze and find another resource of cheese. Be a Pioneer and gain huge returns.

How big is mobile marketing? In recent months Google (the largest Online Search Engine) purchased a mobile media company for $750 million. Google has also stated that they would not release a applications with out first considering mobile technology first.

Yes the opportunity in mobile marketing is going to be huge. Compare it to email marketing with it’s 20% open rate, mobile marketing’s text message open rate at 97% is amazing. Plus, 87% of  people open a text message within the first 15 minutes of receiving it.

Plus there are currently 4.6 billion Mobile phone users compared to 1.7 billion internet users.

That’s 5 times more mobile devices than computers.

With very few businesses using mobile media as marketing platforms there is very little competition. Mobile offers convert 5x better into sales and 7X better for digital coupons.

Mobile phone users take there phone with them everywhere. They consider their phone as part of them.

But, there is a very big difference in marketing on mobile devices and marketing on the internet.

A mobile phone is not the internet on a smaller screen.

Affiliate marketing will not work on mobile devices, at least not yet. People just are not comfortable at buying products with their mobile phone. People just have not gained that comfort level with the technology.

Recently, the Red Cross raised millions of dollars for Haiti with a mobile campaign. But, that was an exception and a lot of trust had to be put behind it.

What Mobile phones are good for right now is marketing for local businesses. Real brick & Mortar businesses. Businesses hire marketing professionals, like yourself, to develop marketing campaigns for them. Why not you?
Imagine creating a mobile coupon for a local pizza shop. You go to AdMob and send a broadcast message that saids “Text “pizza” to 756432 and get free medium pizza” People would be running into the shop with their cell phone in hand.

Mobile marketing works fast and it is easy to use. It is up to you to educate your local business owners on how to use mobile marketing in their business.

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Posted in Announcements, Free Advertising Techniques, Hot Offers, Marketing Tips | 6 Comments »

Wordpress - Got Hacked? Are You Safe?

Thursday, December 3rd, 2009

I got an email from an internet marketing buddy of mine, with the subject line “Have you been hacked?”

After opening the email I learned that is very successful web site had been hacked by using a back door found in his wordpress installation. If you are using a version of wordpress earlier then 2.8.6 they you maybe vulnerable to attack.

Here’s what is posted on http://wordpress.org

WordPress 2.8.4: Security Release
Posted August 12, 2009 by Matt. Filed under Releases, Security.
Yesterday a vulnerability was discovered: a specially crafted URL could be requested that would allow an attacker to bypass a security check to verify a user requested a password reset. As a result, the first account without a key in the database (usually the admin account) would have its password reset and a new password would be emailed to the account owner. This doesn’t allow remote access, but it is very annoying.
We fixed this problem last night and have been testing the fixes and looking for other problems since then. Version 2.8.4 which fixes all known problems is now available for download and is highly recommended for all users of WordPress.

WordPress 2.8.6 Security Release
Posted November 12, 2009 by Ryan Boren. Filed under Releases, Security.
2.8.6 fixes two security problems that can be exploited by registered, logged in users who have posting privileges.  If you have untrusted authors on your blog, upgrading to 2.8.6 is recommended.
The first problem is an XSS vulnerability in Press This discovered by Benjamin Flesch.  The second problem, discovered by Dawid Golunski, is an issue with sanitizing uploaded file names that can be exploited in certain Apache configurations. Thanks to Benjamin and Dawid for finding and reporting these.
Get WordPress 2.8.6.

If you have ever tried to upgrade your wordpress before, you know it’s pretty difficult.
I found a plugin that upgrades your wordpress automatically (Automatic Worpress Upgrade Plugin)

Once installed all you have to do is click on upgrade. Then it takes you through five or six screens of questions (you simply click on continue to the next page). The plugin downloads and installs the new version of wordpress, as well as backs up and updates your SQL database.

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Posted in Announcements, Free Advertising Techniques, Industry News | 5 Comments »

The 7 Laws OF Social Media Marketing

Saturday, November 21st, 2009

The great explorer Don Quixote left his home on a foolish quest against great

odds and proved that “One man scorned and covered with scars still strove with his last ounce of courage to reach the unreachable stars; and the world was better for this.”

As you join me, on our quest to conquer social media. On our journey we will face many foes and overcome many snares and traps. But the most valuable thing you will gain from our trip is the seven laws of social media marketing.

So here’s the seven laws of social media marketing:

1. Have The Right Mindset

2. What Do Your Friends Want?

3. Attract Friends To You.

4. Survey Your Friends.

5. Make First Contact With Your Friends.

6. Have A Conversation With Your Friends.

7. Convert Friends To Raving Fans.

So let’s take a brief look at each one of the laws listed above. As each law has many elements that when combined together create a powerful mechanism for you to generate the results you are looking for in your online marketing efforts.

So, what kind of mindset, do you have to have to be a social media marketer? Well, I’ve been an artist for most of my life. Actually when I was younger, I won a few awards, and I spent my summers going to art camps. As a teenager I earned money by spending my nights drawing on T-shirts, making Murals and painting images for sale. You see when an artists looks at a blank canvas or sculpture… they see the end result. They see the canvas complete with full color images. The sculptor see the figure in the granite before they chisels even their first chunk of granite.

The artists also uses the tools of his trade to develop his work of art into his final vision. They work and overcome faults and obstacles along the way. The artists will not give up on his vision until his vision has become reality.

So too, like the artists we must first have a vision for what we want to accomplish. And secondly to never… ever…. ever… give up until our vision becomes reality. All obstacles can be overcome in time.

Law number two: “What do your friends want?” Finding out what your friends want is the most important step. You can have the greatest, the newest, the brightest, the loudest gizmo that has ever been created for sale, but if no one wants it… it’s just a piece of junk. How do you find out what your friends want? You ask them. Then you do some research and then offer them a solution to their problem.

Law number three: “Attract friends to you.” People are attracted to like minded people… For REAL, this is how countries are made and laws are passed. It is a group of people who share a common point of view. People will be attracted to you, if you share your thoughts and lead the conversation.

Law number four: “Survey your friends” No matter what you are going to have friends who are not going to do what you ask them to do. I remember my uncle who refused to evacuate his home when a hurricane was coming his way. He survived but his house did not. But there was no convincing him that he was in danger. Your online friends are the same way. So you have to sort out the ones who are willing to come along for the ride and those who will not.

Law number five: “Make first contact with your friends”. You only have one opportunity to make a first impression. So don’t blow it. To many times people wait for people to come to them online. You need to contact them first… because it makes you the leader. With social media you have 100’s of millions of people to choose from.

Law number six: “Have A Conversation With Your Friends”. How many times have you received a marketing message you did not ask for? Have you met people online who just want you to join their program or buy their product? It’s like asking someone to merry you before you have ever met. You need to take a “Friends” first approach.

Friends help friends.

Law number seven: “Convert Friends To Raving Fans”: if you follow all the prior lessons. Converting friends to raving fans is quite easy. Just ask what your friends want, go and find it, then tell your friends where to find it. If you help your friends get what they want… they will be converted to raving fans.

Okay, well that was just a brief overview of the seven laws of social media marketing. Now I’m sure you have lots of questions, and that’s why I’ve developed my free seven day email boot camp which will take you in depth though each of these laws.

But the most important thing about this post is that I really want to make a real connection with you… my readers. Those people who have put the time and energy to read through this post definitely deserve my time and energy in return. So I need YOU to contact me either via (IM) instant message or give me a call on the phone… I’ll be glad to spend sometime with you and talk to you further about this.

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Posted in Announcements, Free Advertising Techniques, Marketing Tips | Comments Off